{"id":5553,"date":"2015-05-08T11:11:45","date_gmt":"2015-05-08T11:11:45","guid":{"rendered":"\/?p=5553"},"modified":"2015-05-08T11:33:59","modified_gmt":"2015-05-08T11:33:59","slug":"electronic-cigarettes-intl-group-ltd-otcmktsecigs-tumble-continues","status":"publish","type":"post","link":"\/articles\/electronic-cigarettes-intl-group-ltd-otcmktsecigs-tumble-continues\/","title":{"rendered":"Electronic Cigarettes Intl Group LTD (OTCMKTS:ECIG)’s Tumble Continues"},"content":{"rendered":"\n

Electronic Cigarettes Intl Group LTD (OTCMKTS:ECIG<\/a>) lost another 5.94% of its market value yesterday, as its winding decline continued for the sixth session in a row. <\/p>\n

Although this enduring tumble is certainly unpleasant to behold for ECIG<\/a>‘s <\/strong>loyal supporters, it wasn’t all that difficult to predict. One would be hard pressed to deny that the ticker’s previous slide was indeed warranted by the rate with which ECIG<\/a> <\/strong>stock is being dumped on the market.<\/p>\n

On Mar. 24, 2015 ECIG<\/a> <\/strong>performed a 15-for-1 reverse split that shrank the number outstanding shares to approximately 20 million. That move, in and out itself, smelled of desperation, however the company’s management evidently thought it was necessary.<\/p>\n

Unfortunately, if ECIG<\/a>‘s <\/strong>goal was to lift and stabilize prices per share and create investor value, it failed utterly, and the reason for that is simple enough – the issuance of shares did not stop, or even slow down. A month after the reverse split, ECIG<\/a> <\/strong>reported approximately 65 million SO.<\/p>\n

Add the horrendous results in the company’s 10-K, and a disastrous fall was inevitable:<\/p>\n