{"id":2429,"date":"2013-09-03T13:11:10","date_gmt":"2013-09-03T13:11:10","guid":{"rendered":"\/?p=2429"},"modified":"2013-09-03T13:11:20","modified_gmt":"2013-09-03T13:11:20","slug":"alkaline-water-co-inc-otcbbwter-shaky-with-two-selling-days-in-a-row","status":"publish","type":"post","link":"\/articles\/alkaline-water-co-inc-otcbbwter-shaky-with-two-selling-days-in-a-row\/","title":{"rendered":"Alkaline Water Co., Inc. (OTCBB:WTER) Shaky with Two Selling Days in a Row"},"content":{"rendered":"

Life cannot go on without water, and there is some evidence that Alkaline Water Co., Inc. (OTCBB:WTER<\/a>) cannot thrive without a promotion. For the first time since its promotional period, WTER<\/a> is having two days of selling in a row- which poses a question where WTER<\/a> will go after the long Labor Day weekend. \"WTER0902.png\" <\/p>\n

In total, WTER<\/a> was mentioned in 10 emails this month, worth a budget of $63,000. The last email landed on August 28th. And the last PR message is also a few days old. This made WTER<\/a> slide further, on rather slim selling, around $159,000. The ticker now stands at 55 cents, and the final result of all the publicity efforts is a mere 10 cents net gain. \"TQLA0902.png\"<\/p>\n

But things could be worse. WTER<\/a> recalls the track of one promising company, Montalvo Spirits, Inc. (OTCBB:TQLA<\/a>) that could manage actual distribution, but lifted its stock to disproportionate levels through a paper and email promotion. TQLA<\/a> moved around the dollar levels, and now fell below 30 cents.<\/p>\n

WTER<\/a> may not be over yet: its promotion, by paper and email, is priced at a total of $3 million, so we may expect the paper mailer to continue to rile up investors for a while. And after a breather, buying may continue. Still, WTER<\/a> never showed a predilection for fast climbing.<\/p>\n

What is amazing is that WTER<\/a> is promising to repeat the success of fashion company True Religion, a stock market wonder and a popular culture icon that shot through the roof as celebrities wore its brand of clothing. Now, if a celebrity is hypothetically noticed with a jug of alkaline water (a new health fad), possibly WTER<\/a> could make a big win.<\/p>\n

Instantly, this reminds us of another company that compared itself to True Religion, but hardly lived up to the hype. Lot 78, Inc. (OTCMKTS:LOTE<\/a>) was a small, but thriving fashion brand that gained exposure to the OTC markets, and on a $2.5 million promotion shot up to unsustainable levels, only to crash to pre-promotional prices, wiping out more than 90% of gains.<\/p>\n

So while WTER<\/a> could fundamentally offer a good thing, the official-looking newsletter, approval-stamped by investment advisor Francis Gaskins, may create disproportionate interest. And let’s not forget that Mr. Gaskins was compensated by $15,000 for the usage of his name.<\/p>\n

For now, buying prevails for WTER<\/a>, but any time we may expect the paper mailers to run out, and the stock may drift or crash. Choose your tickers only after a good due diligence, and stay away from WTER<\/a> unless you want to compete for selling your holdings when all other short-term investors decide to sell.<\/p>\n","protected":false},"excerpt":{"rendered":"

Life cannot go on without water, and there is some evidence that Alkaline Water Co., Inc. (OTCBB:WTER) cannot thrive without a promotion. For the first time since its promotional period, WTER is having two...<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[120,783,916],"class_list":["post-2429","post","type-post","status-publish","format-standard","hentry","category-news","tag-lote","tag-tqla","tag-wter"],"_links":{"self":[{"href":"https:\/\/articles.thehotpennystocks.com\/articles\/wp-json\/wp\/v2\/posts\/2429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articles.thehotpennystocks.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/articles.thehotpennystocks.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/articles.thehotpennystocks.com\/articles\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/articles.thehotpennystocks.com\/articles\/wp-json\/wp\/v2\/comments?post=2429"}],"version-history":[{"count":0,"href":"https:\/\/articles.thehotpennystocks.com\/articles\/wp-json\/wp\/v2\/posts\/2429\/revisions"}],"wp:attachment":[{"href":"https:\/\/articles.thehotpennystocks.com\/articles\/wp-json\/wp\/v2\/media?parent=2429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/articles.thehotpennystocks.com\/articles\/wp-json\/wp\/v2\/categories?post=2429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/articles.thehotpennystocks.com\/articles\/wp-json\/wp\/v2\/tags?post=2429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}